The Casella Pasta brand is all about simplicity. They want their consumers to know that they are enjoying a top quality product made with simple, clean ingredients. The brand is fresh, light, and straightforward. They have a no frills attitude, and their customers can feel comforted knowing that this product is made without preservatives or unnecessary additives.
The brand’s aesthetic strikes a balance between simplicity and accuracy, which represents the company’s core values of minimal ingredients and small batch production. The golden yellow color used throughout the brand is reminiscent of pasta, while the blue color serves as a sophisticated contrasting color.