This concept for a Florida-based craft cocktail bar is located right upon one of Miami's most popular beaches in sunny Florida. The bar is known for their specialty cocktails and inventive recipes which are crafted with the highest quality ingredients. The atmosphere is very casual and laid back and encourages patrons to enjoy the nearby ocean breeze.
The beachy and relaxed atmosphere of the bar is reflected in the brand’s visuals. The color palette echoes the environment, which ranges from a peachy sunset pink to ocean blue shades. Watercolor elements used throughout the brand portrays the fluid motions of the ocean, as well as the rough texture of the sand. Custom cocktail illustrations were created for the menu, which showcases the care and consideration that goes into each made-to-order drink.