New York Retail Space
The Shop is our tech client's Official Merch Shop located within its NYC headquarters, where we developed graphics and signage to elevate the retail experience. From custom letterpress station signage to interactive installations inspired by the Noogler hat propeller, every detail was thoughtfully designed to enhance the shopping atmosphere. Mirrored phrases inside the fitting rooms offer playful encouragement, while an illuminated sign ensures easy navigation. Customizable magnet displays add a personal touch, and our abstracted graphics inspired by the client's logo spark curiosity. With each element, we aimed to create a space that reflects the essence of our client in a welcoming and engaging manner.

Role – Scope Lead 
Client – Undisclosed
Agency – GHD Partners
Photos property of GHD Partners.