Seagram Building Amenity Space
We helped RFR transform a historic underground space in New York City's Seagram Building from a parking garage into a lively amenity space featuring fitness facilities and a conference center. Our design breathes life into the space, using vibrant colors and abstract sports motifs to evoke energy and movement. Each area has a distinct color scheme with a vibrant yellow serving as a consistent thread throughout, along with interactive installations that encourage playful exploration. We created graphics, signage, and wayfinding for this project.

Role – Project Lead
Client – RFR
Agency – GHD Partners
Photos property of GHD Partners.