![](https://cdn.myportfolio.com/d9e27d5b-cf47-4f6a-a2e4-53dbb480495e/5f2c1420-c813-4a44-97ea-2fc76498e438_rw_1920.jpg?h=930964a14ebfb8a1f2d75cdfeca84546)
Seagram Building Amenity Space
We helped RFR transform a historic underground space in New York City's Seagram Building from a parking garage into a lively amenity space featuring fitness facilities and a conference center. Our design breathes life into the space, using vibrant colors and abstract sports motifs to evoke energy and movement. Each area has a distinct color scheme with a vibrant yellow serving as a consistent thread throughout, along with interactive installations that encourage playful exploration. We created graphics, signage, and wayfinding for this project.
Role – Project Lead
Client – RFR
Agency – GHD Partners
Client – RFR
Agency – GHD Partners
![](https://cdn.myportfolio.com/d9e27d5b-cf47-4f6a-a2e4-53dbb480495e/c68c8b26-c316-4ea6-8fda-2875119038e3_rw_1920.jpg?h=01414d399af67fa716347411a74e1957)
![](https://cdn.myportfolio.com/d9e27d5b-cf47-4f6a-a2e4-53dbb480495e/5efc1488-4522-4293-83e8-f41d2dc3a0dc_rw_1920.jpg?h=aaa9815e09ede7ae38dd6b27509666fc)
![](https://cdn.myportfolio.com/d9e27d5b-cf47-4f6a-a2e4-53dbb480495e/6dcf626e-e674-4a5c-b2aa-4d69440b9fbd_rw_1920.jpg?h=2230e61b0d9e37582262156ab3cd325c)
![](https://cdn.myportfolio.com/d9e27d5b-cf47-4f6a-a2e4-53dbb480495e/5f1a2eed-0e6c-41e8-9596-79033a1ffbc2_rw_1920.jpg?h=a734fd0d9a6ca4f7411f0eb20bd76de7)
![](https://cdn.myportfolio.com/d9e27d5b-cf47-4f6a-a2e4-53dbb480495e/4d41f7d0-664f-4613-b1b7-d04e0a1461cf_rw_1920.jpg?h=acd1d482de3dbd58d2dc3b9fa8fcf1ed)
![](https://cdn.myportfolio.com/d9e27d5b-cf47-4f6a-a2e4-53dbb480495e/0fb27181-0fe2-4d30-9316-fc214f9850ff_rw_1920.jpg?h=32b040c17c3c92d724cd579dabda0d3a)
Photos property of GHD Partners.